Start Now

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“I built a conglomerate and emerged the richest black man in the world in 2008 but it didn’t happen overnight. It took me thirty years to get to where I am today. Youths of today aspire to be like me but they want to achieve it overnight. It’s not going to work. To build a successful business, you must start small and dream big. In the journey of entrepreneurship, tenacity of purpose is supreme.” – Aliko Dangote

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Start Now

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Start Small and Dream Big, Start Now!

“I built a conglomerate and emerged the richest black man in the world in 2008 but it didn’t happen overnight. It took me thirty years to get to where I am today. Youths of today aspire to be like me but they want to achieve it overnight. It’s not going to work. To build a successful business, you must start small and dream big. In the journey of entrepreneurship, tenacity of purpose is supreme.” – Aliko Dangote

 As the Managing Director of Zhest Consult I spend my time training entrepreneurs in Ghana by helping them to shape and fine tune their business ideas and to grow their businesses. Through my interactions with these young business people I often get the impression that many of them would like to grow their business at a pace much faster than they are currently moving. Many young entrepreneurs are also impatient and give up too soon because they set unrealistic goals one such example is making millions of dollars within a short space of time. Add to that the fear of failure and our natural risk aversion which is a characteristic of a Ghanaian’s social and cultural attitude, creating a breeding ground for uninspiring entrepreneurs and businesses.

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